Celine is a senior designer at Amazon, currently creating global brand/visual design systems for Prime, driving billions of business impact, and crafting meaningful customer experience.

Creative Direction

Brand Design

Brand Strategy

UX/UI Design

Amazon Global Brand Transformation

Branding, UI/Visual Design

2025

Amazon Global Brand Transformation

Branding, UI/Visual Design

2025

Amazon Global Brand Transformation

Branding, UI/Visual Design

2025

Prime Student Rebranding for Gen Z

Branding, UX/UI Design

2025

Prime Student Rebranding for Gen Z

Branding, UX/UI Design

2025

Prime Student Rebranding for Gen Z

Branding, UX/UI Design

2025

Amazon Creative Hub 'The Bar'

Event Branding, UX/UI Design

2024

Amazon Creative Hub 'The Bar'

Event Branding, UX/UI Design

2024

Amazon Creative Hub 'The Bar'

Event Branding, UX/UI Design

2024

Sundance Film Festival 2022

Branding

2022

Sundance Film Festival 2022

Branding

2022

Sundance Film Festival 2022

Branding

2022

New York MTA Rebranding

Branding, UX/UI Design

2020

New York MTA Rebranding

Branding, UX/UI Design

2020

New York MTA Rebranding

Branding, UX/UI Design

2020

celine.yejihan@gmail.com

Based in NYC

celine.yejihan@gmail.com

Based in NYC

celine.yejihan@gmail.com

Based in NYC