The BAR is an annual event designed to foster an inclusive global creative community within Amazon Global Marketing—sharing work, inspiring each other, and debating ideas to continually raise the bar of our craft. To extend this vision beyond the event, we launched an external-facing portfolio site that showcases Amazon’s most innovative work across advertising, branding, design, and social.
As the lead designer, I shaped both the digital and event experiences. I built wireframes, designed flexible web and mobile page systems, created interactive prototypes, and partnered with developers to bring the site to life. I also led the event identity and staging design, ensuring a cohesive creative direction across digital and physical touchpoints.
The result is a platform and experience that celebrate diverse creative voices and reinforce Amazon’s reputation as a design-forward company, inspiring teams worldwide to continually raise the bar.