Heart it

"Heart it" is a fashion & beauty e-commerce platform which bases its services mainly on Instagram. The Heart it Instagram page sends its viewers an automatic link through SMS when the viewer clicks the heart icon for any of its K-fashion & beauty posts. All relevant information is arranged and organized within these links. The symbol “H” stands for the service name “Heart it” as an abbreviation. The “H” is also shaped into looking like a literal “♡ it” so that it reads as “Heart it” at first glance. Within just a matter of months, Heart it has attracted more than 140K followers and a large customer base via Instagram organically by delivering various creative online campaigns.