The Sundance Film Festival is one of the world’s most prestigious celebrations of independent cinema. Its identity and visual language pay homage to our solar system’s most radiant source of light and life: the sun—graphically represented as a point of convergence.
Drawing inspiration from the dramatic landscapes of Sundance, Utah, the color palette evokes a strong sense of place. The brand system, shaped by the experimental spirit of filmmakers, captures the dynamic interplay of sunlight and camera flares—creating a visual narrative that embodies both energy and vision. Together, these elements establish an iconic identity that champions the spirit of independent film worldwide.