SBTM Kit

SBTM Welcome Kit Package

Client
Hotel Shilla,
Samsung
Role
Lead Designer
Year
2018
Deliverables
Package Design  
Branding
Art Directing
Overview
This package was designed for employees of SBTM (Shilla/Samsung/Smart Business Travel Management) corporation. Not only did I come up with the concept and the design of the package, but also the products that came inside the package such as the leather case and luggage tag. There were two boxes in one set: a stationery kit and a travel kit. I wanted to incorporate the brand personality and identity by using the iconic corporate color palette on its products, which were also widely adopted in the travel management industry.