SHP Band

I created a new package design for SHP’s healthcare wearable band, a healthcare platform from Hotel Shilla of Samsung Group. The main design concept keywords were “simple”, “unboxing experience” and “recycle”. I developed the package which exposes the cut-out design of recyclable cardboard. The design resulted in cutting manufacturing costs by 15% and increasing sales figures compared to the prior year while delivering an environmental-friendly impression. The creative package structure and the pattern were filed for patents for Industrial Design Rights of Korean Intellectual Property Rights.