SNU GSCST

Graduate School of Convergence Science and Technology Rebranding

Client
Seoul National University
team
Celine Han
Designer
Daeun Lee
Designer
Kyungsun Kymn
Art Director
Deliverables
Brand Identity
Brand Guidelines
Print and Digital Applications
Year
2016
Overview
Designed the Graduate School of Convergence Science and Technology's brand identity at Seoul National University, known for the top university in South Korea. The GSCST aims to be a world-class research institution of convergence methodology and technology.

The main symbol, 'C' is implying 'Convergence,' which is the vision and philosophy of the GSCST. The yellow square is the starting point in which the shape is formed by moving clockwise, signifying sustainability. The color system is derived from a spectrum formed by four primary colors: indigo, turquoise, purple and yellow, meaning SNU, Creativity, Sustainability, and Innovation, respectively.
http://gscst.snu.ac.kr/