SBTM

SBTM(Samsung Business Travel Management) is a travel management company which is a subsidiary company of The Shilla Hotels & Resorts, Samsung Group. The identity centered on a semi-sans serif logotype to be balanced between the exclusiveness of Samsung and The Shilla’s corporate images and the liveliness of the conventional travel industry. I’ve also developed the color palette to express various visual personalities such as using amber point-color to represent “speediness”, gray to represent “reliability”, and navy to represent “smartness”. The colors were utilized to act as a crucial role across corporate & brand identity, and print & digital materials which streamlined the identity vividly in the users' perspective.